3M Malaysia’s booth at KLIMS 2018 provides visitors a better look and understanding into their automotive solutions. To better reach out to consumers, the brand has included their range of latest products including their Scotchshield Crystalline Security Autofilm, new colours for the Auto Wrap Film Series 1080, as well as a concept Auto Wrap reflective called Scotchlite Print Wrap Film.
Nicole Ng from 3M Malaysia explaining the difference of 3M Auto Car Wrap compared to low grade car wraps.
What goes into the product that is an autofilm? With so many in the market and terms like metallised, dyes, discolouration and corrosion, how do you choose what’s best? With demonstrations at 3M in KLIMS that cover topics such as UV and infrared rejection, security, non-metallised film and heat rejection, visitors can better understand what makes a good autofilm. But are autofilms important? According to research, UV exposure is cumulative and skin exposed to sun shining through window glass can lead to significant skin damage over time. This is where the differences between good autofilms and mediocre second-grade products come to view.
3M’s Crystalline Autofilm series provides sun protection by blocking up to 99.9 per cent of harmful UV rays to provide a total SPF of over 1,000. To bring this further, their latest Scotchshield Crystalline Series has a protective barrier that takes more time to penetrate and hold glass fragments in place when the glass is shattered. This provides more assurances to passengers should such occurrences happen.
The brand has also taken the opportunity to showcase their latest colours in the Wrap Film Series 1080 – Gloss Flip Ghost Pearl, Satin Flip Psychedelic and Shadow Military Green. What makes 3M’s auto car wrap special in comparison to other makes, is its pressure-activated adhesives for easy sliding and repositioning, invisible air release channels for fast, easy and bubble-free installations and the ease of removal with heat or chemicals.
In terms of concept wraps, the introduction of 3M’s Scotchlite Print Wrap Film 780mC-10R adds sparkle and shine to car wraps by using glass beads or cube corners to reflect light back directly to the source. As seen in the image taken with and without flash, the wrap on the bike, and the 3M logo on the drum is brought to life.
Parameswaran Nair, MD of 3M Malaysia with the brand ambassadors in front of a car wrapped with the new Auto Wrap Series 1080 in Satin Flip Psychedelic.
Visitors will also be able to enjoy discounts, promotions on 3M products, exciting competitions, and goodies to be won. Best of all, with every purchase of 3M car wrap or tinting package, customers will be able to enter a lucky draw contest where they can win a full transformation of the winner’s car with full 3M Auto Wrap, 3M Auto Film, 3M Nomad Car Mat, and 3M Paint Protection Film for the car’s headlights!
3M Malaysia’s booth is located at MITEC where the KL International Motor Show 2018 is currently ongoing until 2nd December 2018.
Click here to check out the previews and launches that happened at KLIMS 2018 last week!
And not to forget, the cars you just have to see at KLIMS 2018 when you visit!
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