Mercedes-Benz Malaysia has launched the latest retail brand presence in Cycle & Carriage Bintang, Mutiara Damansara Autohaus.
The new journey for individual customers begin with a personal assistance at the welcome area. Whether it is a customer that is bringing in the car for after sales service or a guest looking to browse the products available, the Star Assistant is the first contact for the customer in the showroom and acts as the “first face” of the brand to ensure a welcoming atmosphere at the reception.
For walk in customers, the Star Assistant will then request a Product Expert to accompany the visitor to the waiting area, where various semi-public or private areas can be selected flexibly for individual consultations depending on customer preference.
The newly-launched concept also utilises the entire showroom area exclusively for customer service, removing the permanent workstations in the showroom. Retail elements have been modernised with the new appearance which includes integration of digital media. Here, customers and interested parties get to experience the brand virtually and in reality.
The staging of products is carried out exclusively in digital form by means of media surfaces and mobile tools. In this case, customers get to see colours of specific vehicles digitally, side by side with other colours which makes for a better product experience.
The architectural concept of the showroom contrasts with a silver-white yet functional roof to provide weather protection for customers. Spatial boundaries within the building are kept to a minimum to deliberately create a feeling of open space. New lighting placements and ambience are in-line with the brand’s in-car experience such as the ambient mood at specific areas.
Finally the experience is enhanced with a new vehicle handover room. The purchase journey welcomes each customer to the world of Mercedes-Benz. Media displays and acoustic sound system enable personalised settings as the vehicle is introduced.
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