HomeNewsVolvo Malaysia launches SafeDrive Campaign – urges all to buckle up

Volvo Malaysia launches SafeDrive Campaign – urges all to buckle up

Do you know that it’s been 60 years since Volvo introduced the three-point seat belt as a standard equipment in the front seats of its cars? Invented by Volvo engineer Nils Bohlin in 1959, they decided to give the patent away so that it could be fitted to any car from any manufacturer. Based on internal data collected by Volvo Cars since the 1960s, it has been estimated that the three-point safety belt has saved more than a million lives.


So in conjunction with the anniversary of the safety belt, and the approaching Hari Raya festivities, Volvo Car Malaysia is launching the #SafeDrive road safety campaign to raise awareness of the importance of using safety belts for all car occupants.


(Left) Dr Siti Zaharah Ishak, Director General of the Malaysian Institute of Road Safety Research (MIROS); Nalin Jain, Managing Director of Volvo Car Malaysia; and Azharul Izwan bin Puaadi, Federal Territory of Kuala Lumpur Director, Road Safety Department Malaysia (JKJR); testing the safety belt rig that demonstrates the impact of a 5 kph collision.

“Volvo is continually introducing many safety innovations, but it is high time that we get back to the basics – we will work closely with the Road Safety Department (JKJR) and the Malaysian Institute of Road Safety Research (MIROS) to raise public awareness on the importance of using the three-point safety belt. I believe the increased use of the safety belt by all car occupants, will help to reduce the number of road fatalities and serious injuries in the country,” said Nalin Jain, MD of Volvo Car Malaysia.


According to MIROS’ gathered data in 2017, an average of 16 road fatalities were recorded daily in the month of Ramadan and Syawal (Hari Raya month). A way to reduce this statistic is to ensure that everyone including the rear passengers of the car are properly secured using the appropriate safety restraints and seats.


It is also interesting to note that Volvo Cars have also recently introduced the E.V.A. Initiative, opening up over 40 years of the collected crash data from their research to the rest of the car industry. In the brand’s development to make safer cars, Volvo has developed their car structure, safety belt and side airbags to minimize the impact inflicted unto its occupants, something they call the Side Impact Protection System.




Volvo is planning to include in-car camera's as an intervention to intoxication and distraction. Do you agree? Click here to read their safety goal.

Have you checked out Volvo's XC60 T8 yet? Click here for our impressions!


Want to sell your car fast? Try Carsome!


Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular