A resurging Proton has announced its total sales (domestic and export) for the whole year of 2019, with 100,821 units sold. It marked the first time that the national carmaker crossed the 100,000-unit mark since 2015. The final number equates to an increase of 55.7% over 2018. Overall market share for the year is estimated to be at 16.7%, the highest figure since 2014 for Proton. In a more detailed breakdown, sales for December were the highest throughout 2019, closing at 11,117 units and equivalent to a 20.5% share of the Total-Industry-Volume (TIV) for the month.
Proton gained grounds in 2019 thanks to the X70 SUV, launched in December 2018. Proton’s popularity also stems from the four refreshed models launched in 2019 – the Saga, Persona, Iriz and Exora. Leading the sales for the year in numbers is the latest Saga. Launched on 6 August 2019, the Saga model has a long history that dates back 35 years and is, a symbol of Malaysia’s automotive achievement. The total sales despite its introduction in the third quarter, closed at 38,144 units, equivalent to a 36% increase in volume. With upgrades in styling and features, the new Saga is the most affordable A-segment sedan on the market.
Meanwhile, the X70 also represented Proton’s strong showing for the year by being the fastest-selling premium SUV in Malaysia. It ended 2019 with a total of 26,331 units sold, making it the leader within its segment. The X70 was named Overall Car of the Year 2019 in the prestigious Malaysia Cars of the Year awards. The Persona line-up also puts Proton in a stronger position.
The company’s B-segment family sedan recorded a 29% growth, with 21,876 units sold for the year while the Iriz compact hatchback and Exora MPV, which were updated in May 2019, achieved a 40% growth in the same month.
When it comes to sales and aftersales, Proton states that the outlet expansions will continue in 2020. At present, the brand has a total of 120 3S and 4S outlets operating nationwide. Proton CEO Dr. Li Chunrong said, “Quality is the main priority at Proton. As Proton continues its efforts to improve the quality of products, the Malaysian carmaker is also working to improve the quality of sales and aftersales service delivered at its outlets.” Li continued, “In 2020, we will continue to invest heavily in outlet growth and training programs to ensure our customers can experience an exemplary level of customer service. Combined with our updated model range and improved product quality, Proton will be in a position to post even better numbers this year.”
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