The sole distributor for DS cars in Malaysia has officially opened the first-of-its-kind store in Malaysia and Southeast Asia. The store takes inspiration from the French brand’s DS Spirit of Avant-garde as well as innovation and state-of-the-art features as available in a DS vehicle.
The outlet serves as a one-stop centralised hub for DS owners and prospective customers to experience the best of what DS Automobiles has to offer. This includes a showroom and 3S facilities for the convenience of DS owners. In shades of black, carmine red and champagne colours throughout the store, the launch also saw the premiere of the DS 7 Crossback.
Once part of Citroën’s model range, the DS brand was separated from its parent and now focuses on automobiles with distinctive styling, sophisticated equipment and luxurious interiors. “Each DS Store embodies DS Automobiles universe and is inspired by parisian luxury boutiques with its very own atmosphere. It is designed to place the customer at the centre of the brand experience,” said Yves Bonnefont, CEO of DS Automobiles.
Guests to the store will be able to experience a dedicated customer lounge, where discerning customers can configure, personalise and purchase their DS in-store, guided by a DS Advisor. The car exhibition area has the flagship model on view from the collection. Also on display is a large collection of DS lifestyle products inspired by DS Automobiles’ distinctive brand values of French expertise in opulence, refinement, personalisation and advanced technology.
There is also a virtual reality experience at the VR Zone with adapts the advanced tech of DS Virtual Vision which gives visitors a peek into the latest DS models where they can virtually view, explore, customise and interact with the cars almost realistically.
The DS Store is located at Naza Automall, Lot 1, Jalan 51A/221, Petaling Jaya.
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