Humanizing Carsome’s peace-of-mind car buying process
KUALA LUMPUR, 16 December 2021 – Southeast Asia’s largest integrated car e-commerce platform, Carsome has launched its first-ever regional brand film “Make It Carsome” across Malaysia, Indonesia and Thailand, as it showcases the transparency behind its precision in execution when customers buy a Carsome Certified car that feels like a “new car”.
The brand film aims to humanize the hassle-free process in Carsome’s mobility solutions, with coordinated input from its Malaysia, Indonesia, and Thailand teams. Ultimately, it also serves to introduce Carsome to the untapped offline market within the Southeast Asian region.
Carsome Chief Brand Officer Derek Tan said that this is an exciting time at Carsome, as the company takes on the challenge to establish Carsome as the top-of-mind brand in the used car industry. “With this brand film, we want to break the clutter to authentically deliver the key brand message of delivering peace of mind through our Make It Carsome brand manifesto in the region, all for the people who want to move forward in mobility solutions,” explained Tan.
The “Make It Carsome” film features what goes on behind the hassle-free experience when one buys a Carsome Certified car. It highlights the wide selection of over 1,000 used cars on the platform, the quality assurance with Carsome’s 175-point inspection ensuring the cars are free from major accident, frame, fire, or flood damage.
On top of that, buying a car from Carsome is a hassle-free process, where customers just deal with minimal paperwork. They only pay a fixed price with no hidden charges, and will get the car delivered right to the doorstep, complete with a 5-day money-back guarantee and a 1-year warranty in an end-to-end process with peace of mind throughout.
“With the biggest database in Southeast Asia and being at the cusp of data meeting tech innovation, Carsome is at the best position to alleviate the pain points of the used car industry as we integrate millions of data points and thousands of hours into all that we do in those few seconds for the convenience of our customers, the people who matter most to us. It is part of our relentless pursuit to make our customers’ experiences and lives with Carsome much better every single day,” added Tan.
The highlight of the regional brand film production is the usage of the world’s fastest camera robot, the Bolt™ Cinebot™, a high-speed 360° camera robot that can capture images in crisp focus and pinpoint accuracy. Rarely used with digital intermediate (DI) in a commercial shoot for a brand in the region, the elaborate production setup took 12 days to build.
The combination of art and technology profoundly encapsulates each process in a customer’s car ownership journey with Carsome. The 360° camera setup is also a nod to Carsome’s 360° internal and external view of all cars listed on its website, as part of Carsome’s precise execution when consumers buy a Carsome Certified car.
The “Make It Carsome” brand film premiered last week and is now available on the official YouTube channels of Carsome Malaysia, Carsome Indonesia and Carsome Thailand. It will also soon be available on national free-to-air television channels in those three countries.