Mercedes-Benz Malaysia Launches EQ: A New Brand For Electric Mobility

Mercedes-Benz Malaysia (MBM) has introduced EQ – the new brand for electric mobility which stands for “Electric Intelligence”. Upholding the values of emotion and intelligence, the Mercedes-Benz brand will look to operate under an all-new brand portfolio that stands alongside Mercedes-Benz, AMG and Maybach.


This follows the successful launch of the locally-produced Mercedes-Benz S400h and the Mercedes-Benz E300 Bluetec hybrid. But as with its recent expansion into plug-in hybrid models, MBM's new line-up of cars include the C350e and E350e plug-in hybrids.


What Is EQ?

Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner, and Vice President, Sales & Marketing, Mark Raine, present the EQ brand – redesignating Mercedes-Benz C 350e and E350e as EQ Power products.

EQ Power will pave the way for EQ, a title reserved solely for a range of pure electric vehicles which have been previewed by the Generation EQ concept car at the 2016 Paris Motor Show. “By launching the EQ brand led by our technology leaders and range topping EQ Power C350e and E350 E plug-in hybrid automobiles, we are able to create something highly emotional. The thrill of immediate acceleration with the sustainability of efficient energy consumption. To us, electric mobility is more than an alternative drivetrain. The EQ brand is our technology calling card for customer-focused electric mobility.” said Mark Raine, Mercedes-Benz Malaysia, Sales & Marketing VP.


Expansion Plans

Following the successful launch of the first branded charging station in Bangsar Shopping Centre, MBM reaffirms its commitment of EEV initiatives with new charging stations in Sunway Pyramid, Pavilion Kuala Lumpur and Desa Park City. Further locations will be announced in the coming months. On top of that, all current and future charging stations will be rebranded as EQ facilities.

Furthermore, all new E350e and C350e models will also be fitted with the EQ Power badge on the side of the cars, replacing the light blue Plug-In Hybrid badges.


Care and customised financing for your EQ Power automobile

The new EQ Agility Care package is introduced for added value and peace-of-mind throughout the ownership experience with your EQ Power C350e or EQ Power E350e. For an ownership tenure of over three to five years, customers will enjoy scheduled vehicle maintenance and servicing along with EQ Power charging wallbox packaged with their new EQ Power C350e and EQ Power E350e. With this package, customers can plan and project plug-in hybrid electric vehicle running costs, which leads to greater convenience in the long run.


We had a personality Q&A with Mark Raine, VP Sales & Marketing Passenger Cars of Mercedes-Benz Malaysia last year. Click here to read more about the future of MBM and their forecast for Malaysia. 


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