Michelin Malaysia has officially launched its first flagship store for premium performance-oriented tyres at SpeedLine Kota Damansara. The first store of its kind in Malaysia will carry the complete range of ultra-high performance and racing Michelin tyres. SpeedLine will also have motorsport merchandise.
This means that performance oriented tyres like the Pilot Sport Series and racing tyres can now be fitted at SpeedLine. The 2,221 square feet outlet will have professional technicians and sales advisors ready to help customers on arrival. SpeedLine is known to be a reputable expert in tyre-fitting and repair services dedicated to sports car owners who prioritise road safety and performance.
“Over the years, the trend for super sports cars and ultra-high performance tuning in Malaysia has continued to rise, and we have seen an increase in demand for high performance tyres amongst consumers. The partnership with SpeedLine will allow us to provide our UHP products to this specific group of car enthusiasts who require tyres made for sport performance. We will continue to look at opportunities to grow with the country through various channels including increasing our already extensive dealership network and raise the profile of the car servicing industry to adhere to international standards,” said Pascal Nouvellon, MD of Michelin Malaysia, Singapore, Indonesia and Brunei.
As of March 2019, Michelin has a nationwide network of 124 Michelin-branded stores, 54 TyrePlus outlets and over 350 Michelin-authorised independent dealers.
SpeedLine Kota Damansara joins Michelin’s extensive network and is located at 31, Jalan PJU 5/18, 47810 Petaling Jaya. The outlet opens from 9 am to 7 pm, Mondays to Saturdays.
Did you know Michelin developed the tyres on the Porsche 919 Evo that set the fastest Nurburgring Nordschleife lap record? Click here to watch the lap!
Also did you know the first commercialised radial tyre was introduced by Michelin on the Citroen 2CV? Click here to look back at the car with the nickname 'Tin Croissant'!
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