The largest car sharing platform from South Korea SOCAR has arrived our shores. In their first overseas expansion to Malaysia, SOCAR aims to give people the convenience of driving a car without the commitment of owning one. The car-sharing app allows users to book, unlock and drive a car with just a few taps, and best of all, it all happens without a key. Users of the app have the flexibility to book a car for anything between 30 mins to up to a week.
With SOCAR teaming up with the government and strategically placing cars at major public transport hubs, multi-flex transportation is finally a reality. “We are very excited to be launching SOCAR at a time where we see multi-flex transportation becoming a reality in Malaysia. We believe that SOCAR can finally close the existing gap by giving members a choice to go carless and still enjoy driving to lunch and back with friends for just RM 8 an hour or driving to Melaka and back in a Mini Cooper for just RM25 an hour.” says Leon Foong, CEO of SOCAR Malaysia.
What is SOCAR?
SOCAR was launched in 2011 in Jeju Island, South Korea to create an eco-friendly car sharing community. In the last seven years, the company has grown from strength to strength and now sees over 3-million registered members in South Korea alone. From an operational capacity of 100 cars, the company has grown its fleet to over 9,000 cars, 3,000 dedicated parking zones and has now covered 81 cities in South Korea. Needless to say, it has really evolved to become South Korea’s largest car-sharing company today.
How does it work?
Convenience is the keyword here as SOCAR enables members to book a car from anywhere at any time! To use the services effectively, SOCAR members need to first download the app to their smartphones. They also need to verify their identity by uploading a photo of their IC or passport (in case of other nationalities) and a photo of their driver license details. Once registered, members can log into the app, select a car of their choice that is nearest to their vicinity and embark on their journey. Once the rider has finished his/ her booking, the car can be returned to a designated SOCAR parking space, ready for the next member.
Affordable prices : SOCAR members get to book cars and enjoy rides from rates as low as RM 8/ hour.
On Demand Car Sharing : Registered members can book cars from anywhere and SOCAR currently has 100 designated pick-up spots across Klang Valley.
Inclusive of Petrol : SOCAR users get to enjoy 30 km of complimentary mileage per hour booked, capped at 300 km per day.
Flexible Timing : Drive at anytime you need from just 30 minutes or up to a whole week. You can even extend your Return Time from 10 minutes, 30 minutes or even an hour easily from the app.
Designated Parking Spaces : Driving your parking worries away with SOCAR as the car sharing app comes with designated parking spaces.
Personal Safety : Every SOCAR reservation includes full comprehensive and personal accident insurance for the time reserved to manage member’s safety expectations. It also gives exclusitivity to the user, and more privacy.
Multiple payment options : Payment options will be made available upon user registration. SOCAR services are extended to both debit and credit card holders.
Live Customer Care Assistance : Stuck on the road? Just tap on the ‘Live Hotline’ function and the app will prompt SOCAR’s 24-7 Customer Support hotline number for ERS (Emergency Roadside Service).
D2D Car-Sharing : Members can now enjoy the benefits of an additional service. If you are unable to pick up your car, the Door-to-Door (D2D) service so that your reserved SOCAR can be delivered straight to your desired pick-up and return points. The D2D delivery fee is RM 5. (Service currently available in Bangsar and Damansara Heights).
Stress Free Pass : The SOCAR Stress Free Pass allows you to book a car on after working hours from 7 pm to 8 am at prices as low as RM 28. Just apply the Stress Free Pass Coupon upon payment. Choose either a Perodua Axia (RM 28), Honda City (RM 37) and Honda HR-V (RM 69).
For those who are curious about pricing, the current fleet includes the Perodua Axia, Honda City, Honda HR-V and Mini Cooper. All prices are exclusive of GST. Leading onto their launch, SOCAR is offering new members 50 per cent off their first two bookings. This offer is valid until 31 January 2018.
|SOCAR Malaysia||Hourly Rates / Weekday||Hourly Rates / Weekend|
|Perodua Axia||RM 8||RM 11|
|Honda City||RM 9.90||RM 15.90|
|Honda HR-V||RM 18.90||RM 25|
|Mini Cooper||RM 25||RM 30|
With its existing fleet of 240 cars, SOCAR is now available across 100 locations within Kuala Lumpur and looks to expand into areas like Subang, Petaling Jaya and more affluent townships soon. For more information, do head to SOCAR’S website.
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