About You
The Senior Developer (SEO Marketing) will be responsible for deliverables related to identifying SEO opportunities and driving CARSOME’s website ranking to rank higher across the market where the group is present. In this role, you will be part of the Web Analytics team to collectively make direct and impactful contributions in building CARSOME’s digital asset. You will also be provided direct access to front end tools and other platforms where you can effectively make the necessary changes. Hence, you would require both front end technical skills while also possessing experience or knowledge of SEO marketing, having a background in writing is a plus. You are a problem solver and a team player, a believer of growth, constantly keeping yourself agile in the workplace.
This role reports to the Regional Head Digital Marketing, of CARSOME Group.
Your Day to Day
- Web scraping and data analysis, to capture opportunities available that can impact SEO ranking
- Implement and making direct changes to CARSOME digital asset based on the opportunities identified through various data-points and analysis
- Investigate front-end issues, identifying and delivering impactful changes to improve page performance
- Build internal data analysis, by utilizing tools such as BigQuery and redshift
- Creating custom dashboards to democratize data overview, with preferred tools being Google Datastudio and Tableau
- Implementation of API Integrations, Google Search Console and Google Analytics integrations where necessary
- Implementation with React, Angular or any JS frameworks
- Working with Git, builds and pipelines
Your Know How
- Front end skills : Angular, HTML, JS, CSS
- SEO Tags, canonical, hreflang, meta tags etc
- Familiarity with browser testing and debugging.
- Hands on experience of Angular, React, and other JavaScript frameworks
- SQL skills are not necessary, but will be a plus
- Strong knowledge of and experience with web marketing best practices, e.g. SEO and SEM
- Understanding of the concepts of progressive enhancement, mobile-first and future-friendly design a plus
- Hands on experience over datastudio and API Integrations (REST preferred)
- Knowledge on Client and server-side rendering
- Hard-working, motivated, deadline-driven individual with a growth hacking mindset