Affirming Carsome’s Ambition in Vertical Expansion across Southeast Asia
KUALA LUMPUR, 18 March 2021: Southeast Asia’s largest integrated car e-commerce platform, Carsome recently appointed Mei Han as the Chief Executive Officer (CEO) of Carsome Certified, the business-to-consumer (B2C) arm of Carsome’s offerings.
Mei is an industry veteran, having spent the last 10 years in the automotive industry. He has also served in China’s financial industry, particularly in venture capital and investment banking. Prior to his current appointment, Mei was the Director of Platform Strategy in Carsome, responsible for product development and business intelligence.
Carsome Co-founder and Group CEO Eric Cheng commented that Mei’s appointment is crucial in Carsome’s bigger vision of expanding Carsome Certified in Southeast Asia. This arises from the company’s focus on vertical expansion from the consumer-to-business (C2B) to B2C model in 2021, as part of Carsome’s natural growth progression.
“Mei Han’s new role will act as a further catalyst of Carsome’s growth sprint this year. I am confident that his vast experience will give us a more holistic view of consumer demands in the new norm, on top of strengthening our leadership team to drive regional growth,” said Cheng.
As the CEO of Carsome Certified, Mei will focus on integrating and elevating consumer experience both online and offline by riding on Carsome’s product, tech and data capabilities. He aims to build Carsome Certified into a full-fledged e-commerce platform that gives the best value proposition to consumers, assisted by other new appointments, namely Carsome Certified Director of Operations, Yuan Li Yu and General Manager of Carsome Certified Malaysia, Alan Cheah.
“Carsome is leading the rapid growth of Southeast Asia’s used car industry, changing the perception of a traditionally distrusted buying and selling process to a transparent and hassle-free experience. We are in the best position to integrate the consumer journey and deliver meaningful solutions and positive impacts. I am excited to push Carsome’s growth through the expansion of Carsome Certified, while introducing an elevated used car buying experience to the region,” said Mei.
Carsome Certified provides consumers a used car buying experience that comes with peace of mind and quality assurance. Launched as The New Way of Buying Cars in Kelana Jaya, Malaysia back in August 2020, Carsome opened another two Carsome Certified centers in Petaling Jaya and Cheras, with seven other outlets across the country currently in the expansion plans.
Riding on Malaysia’s success, Carsome Certified will be introduced in Indonesia and Thailand next month. In the coming quarter, Mei will focus on strengthening Carsome Certified’s regional capabilities through operational excellence, as well as partnerships with established e-commerce platforms across the countries where Carsome Certified is present.
In response to the increased demand and supply of the used car market, Carsome Certified’s expansion further solidifies Carsome’s proposition as a one-stop solution, offering consumers a comprehensive end-to-end service from selling to purchasing used cars. “We are one step closer to building a complete used car ecosystem. We are excited as this will unlock more partnership opportunities across the tech automotive industry as we continue to scale the business,” Cheng added.