{"id":25700,"date":"2021-12-16T16:17:20","date_gmt":"2021-12-16T08:17:20","guid":{"rendered":"https:\/\/www.carsome.my\/news\/?p=25700"},"modified":"2025-06-25T14:45:44","modified_gmt":"2025-06-25T06:45:44","slug":"carsome-launches-make-it-carsome-regional-brand-film","status":"publish","type":"post","link":"https:\/\/www.carsome.my\/news\/item\/carsome-launches-make-it-carsome-regional-brand-film","title":{"rendered":"CARSOME Launches \u201cMake It CARSOME\u201d Regional Brand Film"},"content":{"rendered":"

Humanizing Carsome\u2019s peace-of-mind car buying process<\/span><\/i><\/h4>\n

KUALA LUMPUR, <\/b>16 December 2021 <\/b>–<\/span> Southeast Asia\u2019s largest integrated car e-commerce platform, Carsome has launched its first-ever regional brand film \u201cMake It Carsome\u201d across Malaysia, Indonesia and Thailand, as it showcases the transparency behind its precision in execution when customers buy a Carsome Certified car that feels like a \u201cnew car\u201d.<\/span><\/p>\n

The brand film aims to humanize the hassle-free process in Carsome\u2019s mobility solutions, with coordinated input from its Malaysia, Indonesia, and Thailand teams. Ultimately, it also serves to introduce Carsome to the untapped offline market within the Southeast Asian region.<\/p>\n

Carsome Chief Brand Officer Derek Tan said that this is an exciting time at Carsome, as the company takes on the challenge to establish Carsome as the top-of-mind brand in the used car industry. \u201cWith this brand film, we want to break the clutter to authentically deliver the key brand message of delivering peace of mind through our Make It Carsome brand manifesto in the region, all for the people who want to move forward in mobility solutions,\u201d explained Tan.\u00a0<\/span><\/p>\n

The \u201cMake It Carsome” film features what goes on behind the hassle-free experience when one buys a Carsome Certified car. It highlights the wide selection of over 1,000 used cars on the platform, the quality assurance with Carsome\u2019s 175-point inspection ensuring the cars are free from major accident, frame, fire, or flood damage.\u00a0 \u00a0<\/span><\/p>\n

On top of that, buying a car from Carsome is a hassle-free process, where customers just deal with minimal paperwork. They only pay a fixed price with no hidden charges, and will get the car delivered right to the doorstep, complete with a 5-day money-back guarantee and a 1-year warranty in an end-to-end process with peace of mind throughout.\u00a0<\/span><\/p>\n

\u201c<\/span>With the biggest database in Southeast Asia and being at the cusp of data meeting tech innovation, Carsome is at the best position to alleviate the pain points of the used car industry as we integrate millions of data points and thousands of hours into all that we do in those few seconds for the convenience of our customers, the people who matter most to us. <\/span>It is part of our relentless pursuit to make our customers\u2019 experiences and lives with Carsome much better every single day,\u201d added Tan.\u00a0<\/span><\/p>\n

The highlight of the regional brand film production is the usage of <\/span>the world\u2019s fastest camera robot, the <\/span>Bolt\u2122 Cinebot\u2122, a high-speed 360\u00b0<\/span>\u00a0camera robot that can capture images in crisp focus and pinpoint accuracy. Rarely used with digital intermediate (DI) in a commercial shoot for a brand in the region, the elaborate production setup took 12 days to build.<\/span><\/p>\n

\"\"
On the elaborate production set of the \u201cMake It Carsome\u201d regional brand film, which took 12 days to set up.<\/em><\/figcaption><\/figure>\n

The combination of art and technology profoundly encapsulates each process in a customer\u2019s car ownership journey with Carsome. <\/span>The 360<\/span>\u00b0<\/span> camera setup is also a nod to Carsome\u2019s 360<\/span>\u00b0<\/span> internal and external view of all cars listed on its website, as part of Carsome\u2019s precise execution when consumers buy a Carsome Certified car.<\/span><\/p>\n

\"\"
The \u201cMake It Carsome\u201d regional brand film was produced using the world\u2019s fastest camera robot, the Bolt\u2122 Cinebot\u2122.\u00a0<\/em><\/figcaption><\/figure>\n

The \u201cMake It Carsome\u201d brand film premiered<\/span> last week and is now available on the official YouTube channels of <\/span>Carsome Malaysia<\/span><\/a><\/span>, <\/span>Carsome Indonesia<\/span><\/a><\/span> and <\/span>Carsome Thailand<\/span><\/a><\/span>. It will also soon be available on national free-to-air television channels in those three countries.<\/span><\/p>\n

#####<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Humanizing Carsome\u2019s peace-of-mind car buying process KUALA LUMPUR, 16 December 2021 – Southeast Asia\u2019s largest integrated car e-commerce platform, Carsome has launched its first-ever regional brand film \u201cMake It Carsome\u201d across Malaysia, Indonesia and Thailand, as it showcases the transparency behind its precision in execution when customers buy a Carsome Certified car that feels like […]<\/p>\n","protected":false},"author":3,"featured_media":25705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[105],"yoast_head":"\nCARSOME Launches \u201cMake It CARSOME\u201d Regional Brand Film<\/title>\n<meta name=\"description\" content=\"Humanizing Carsome\u2019s peace-of-mind car buying process KUALA LUMPUR, 16 December 2021 - Southeast Asia\u2019s largest integrated car e-commerce platform,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carsome.my\/news\/item\/carsome-launches-make-it-carsome-regional-brand-film\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CARSOME Launches \u201cMake It CARSOME\u201d Regional Brand Film\" \/>\n<meta property=\"og:description\" content=\"Humanizing Carsome\u2019s peace-of-mind car buying process KUALA LUMPUR, 16 December 2021 - 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