{"id":15878,"date":"2019-07-31T12:57:18","date_gmt":"2019-07-31T04:57:18","guid":{"rendered":"https:\/\/www.carsome.my\/news\/?p=15878"},"modified":"2025-06-03T15:04:43","modified_gmt":"2025-06-03T07:04:43","slug":"carsome-names-danny-chin-as-group-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer","title":{"rendered":"CARSOME Names Danny Chin As Group Chief Marketing Officer"},"content":{"rendered":"<p><strong>Kuala Lumpur, 31st July 2019<\/strong> \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief Marketing Officer. In his new role, Chin will lead all Carsome\u2019s brand marketing, consumer marketing and trade marketing activities across the region with offices in Malaysia, Singapore, Thailand and Indonesia. Danny will be reporting to the Group CEO and co-founder, Eric Cheng.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cHis senior leadership position is key for our business growth as the brand continues to provide convenience to customers across the region through our services\u201d said Eric Cheng. Prior to this, Chin was the Chief Marketing Officer at redONE, Malaysia\u2019s first postpaid Mobile Virtual Network Operator (MVNO) before leaving the company earlier this year. His responsibilities at redONE included the growth of the consumer brand strategy, product marketing, retail marketing and consumer engagement which lead the company to achieve its 1 million postpaid customers in Sept 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>Chin brings with him close to 18 years of advertising and digital experience, where he has worked on various accounts from various industry categories such as telecommunication, consumer electronics, airline, fast-moving consumer goods (FMCG), financial, entertainment, luxury, automobile, beauty, retail and many more. Starting off at Universal McCann Malaysia where he was leading the digital marketing services division, he moved on to successfully establish and run multiple new business units in the digital forefront at Omnicom Media Group Malaysia.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-15880 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/IMG_9320-rs.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/IMG_9320-rs.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/IMG_9320-rs-300x200.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/IMG_9320-rs-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>After his stint at renowned agencies, he was recruited as Country Marketing Director for Huawei Technologies (Consumer Business Group) in Malaysia before he was transferred to Regional Marketing Director to lead regional brand strategies and marketing communication across seven countries (Malaysia, Singapore, Indonesia, Philippines, Australia, New Zealand and Papua New Guinea).<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cDanny\u2019s marketing expertise, regional experience and brand know-how puts him in the most suitable position to elevate Carsome to greater heights,\u201d said Cheng. \u201cThroughout his career, Danny has demonstrated his ability to successfully execute innovative and award-winning marketing campaigns. He\u2019s a natural fit to our team and to lead the marketing teams across the region as we continue to drive positive momentum in the business,\u201d added Cheng.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cCarsome is a great company with strong values, an inspired vision and an innovative service that empowers its community,\u201d said Chin. \u201cI look forward to helping Carsome and the teams to continue driving the Carsome brand, while focusing our efforts to expand into more cities across Malaysia and new countries regionally such as Philippines and Vietnam.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Over the past year, Carsome has been focused on educating customers about the company&#8217;s &#8216;one-stop&#8217; selling service and how it is the better way to sell their cars. Of the various marketing efforts, the ongoing &#8216;Choose Carsome&#8217; campaign by the brand revolves around car-selling advocacy, where genuine customers have been featured on billboard ads around Klang Valley. Furthermore, the instantly memorable radio jingle which has been on Malaysian airwaves is quickly catching up with the social crowd, bringing attention to the #badadadumchallenge.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Have you tried Carsome? Sell your car to Carsome today!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief Marketing Officer. In his new role, Chin will lead all Carsome\u2019s brand marketing, consumer marketing and trade marketing activities across the region with offices in Malaysia, Singapore, Thailand and Indonesia. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[105],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CARSOME Names Danny Chin As Group Chief Marketing Officer<\/title>\n<meta name=\"description\" content=\"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CARSOME Names Danny Chin As Group Chief Marketing Officer\" \/>\n<meta property=\"og:description\" content=\"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\" \/>\n<meta property=\"og:site_name\" content=\"Carsome Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-31T04:57:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T07:04:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/fb-danny.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carsome Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carsome Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\"},\"author\":{\"name\":\"Carsome Author\",\"@id\":\"https:\/\/www.carsome.my\/news\/#\/schema\/person\/87d05cd61db7aaf083085db36edff588\"},\"headline\":\"CARSOME Names Danny Chin As Group Chief Marketing Officer\",\"datePublished\":\"2019-07-31T04:57:18+00:00\",\"dateModified\":\"2025-06-03T07:04:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/www.carsome.my\/news\/#organization\"},\"keywords\":[\"Press Release\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\",\"url\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\",\"name\":\"CARSOME Names Danny Chin As Group Chief Marketing Officer\",\"isPartOf\":{\"@id\":\"https:\/\/www.carsome.my\/news\/#website\"},\"datePublished\":\"2019-07-31T04:57:18+00:00\",\"dateModified\":\"2025-06-03T07:04:43+00:00\",\"description\":\"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief\",\"breadcrumb\":{\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.carsome.my\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CARSOME Names Danny Chin As Group Chief Marketing Officer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.carsome.my\/news\/#website\",\"url\":\"https:\/\/www.carsome.my\/news\/\",\"name\":\"Carsome Malaysia\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.carsome.my\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.carsome.my\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.carsome.my\/news\/#organization\",\"name\":\"Carsome\",\"url\":\"https:\/\/www.carsome.my\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.carsome.my\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/carsomemy.s3.ap-southeast-1.amazonaws.com\/wp\/Carsome-New-Logo1.jpg\",\"contentUrl\":\"https:\/\/carsomemy.s3.ap-southeast-1.amazonaws.com\/wp\/Carsome-New-Logo1.jpg\",\"width\":980,\"height\":815,\"caption\":\"Carsome\"},\"image\":{\"@id\":\"https:\/\/www.carsome.my\/news\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.carsome.my\/news\/#\/schema\/person\/87d05cd61db7aaf083085db36edff588\",\"name\":\"Carsome Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.carsome.my\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/472fa29bca32ba45df8167d33763f28c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/472fa29bca32ba45df8167d33763f28c?s=96&d=mm&r=g\",\"caption\":\"Carsome Author\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CARSOME Names Danny Chin As Group Chief Marketing Officer","description":"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer","og_locale":"en_US","og_type":"article","og_title":"CARSOME Names Danny Chin As Group Chief Marketing Officer","og_description":"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief","og_url":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer","og_site_name":"Carsome Malaysia","article_published_time":"2019-07-31T04:57:18+00:00","article_modified_time":"2025-06-03T07:04:43+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/fb-danny.jpg","type":"image\/jpeg"}],"author":"Carsome Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Carsome Author","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#article","isPartOf":{"@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer"},"author":{"name":"Carsome Author","@id":"https:\/\/www.carsome.my\/news\/#\/schema\/person\/87d05cd61db7aaf083085db36edff588"},"headline":"CARSOME Names Danny Chin As Group Chief Marketing Officer","datePublished":"2019-07-31T04:57:18+00:00","dateModified":"2025-06-03T07:04:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer"},"wordCount":517,"publisher":{"@id":"https:\/\/www.carsome.my\/news\/#organization"},"keywords":["Press Release"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer","url":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer","name":"CARSOME Names Danny Chin As Group Chief Marketing Officer","isPartOf":{"@id":"https:\/\/www.carsome.my\/news\/#website"},"datePublished":"2019-07-31T04:57:18+00:00","dateModified":"2025-06-03T07:04:43+00:00","description":"Kuala Lumpur, 31st July 2019 \u2013 Carsome, Southeast Asia\u2019s leading online used car platform, has named Danny Chin as its newly-created role of Group Chief","breadcrumb":{"@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.carsome.my\/news\/item\/carsome-names-danny-chin-as-group-chief-marketing-officer#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.carsome.my\/news\/"},{"@type":"ListItem","position":2,"name":"CARSOME Names Danny Chin As Group Chief Marketing Officer"}]},{"@type":"WebSite","@id":"https:\/\/www.carsome.my\/news\/#website","url":"https:\/\/www.carsome.my\/news\/","name":"Carsome Malaysia","description":"","publisher":{"@id":"https:\/\/www.carsome.my\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.carsome.my\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.carsome.my\/news\/#organization","name":"Carsome","url":"https:\/\/www.carsome.my\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carsome.my\/news\/#\/schema\/logo\/image\/","url":"https:\/\/carsomemy.s3.ap-southeast-1.amazonaws.com\/wp\/Carsome-New-Logo1.jpg","contentUrl":"https:\/\/carsomemy.s3.ap-southeast-1.amazonaws.com\/wp\/Carsome-New-Logo1.jpg","width":980,"height":815,"caption":"Carsome"},"image":{"@id":"https:\/\/www.carsome.my\/news\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.carsome.my\/news\/#\/schema\/person\/87d05cd61db7aaf083085db36edff588","name":"Carsome Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.carsome.my\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/472fa29bca32ba45df8167d33763f28c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/472fa29bca32ba45df8167d33763f28c?s=96&d=mm&r=g","caption":"Carsome Author"}}]}},"_links":{"self":[{"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/posts\/15878"}],"collection":[{"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/comments?post=15878"}],"version-history":[{"count":3,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/posts\/15878\/revisions"}],"predecessor-version":[{"id":39263,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/posts\/15878\/revisions\/39263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/media\/15883"}],"wp:attachment":[{"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/media?parent=15878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/categories?post=15878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.carsome.my\/news\/wp-json\/wp\/v2\/tags?post=15878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}