{"id":14791,"date":"2019-08-26T17:47:29","date_gmt":"2019-08-26T09:47:29","guid":{"rendered":"https:\/\/www.carsome.my\/news\/?p=14791"},"modified":"2025-06-03T16:21:52","modified_gmt":"2025-06-03T08:21:52","slug":"mercedes-benz-unveils-new-retail-concept-at-cycle-carriage-bintang-in-mutiara-damansara","status":"publish","type":"post","link":"https:\/\/www.carsome.my\/news\/item\/mercedes-benz-unveils-new-retail-concept-at-cycle-carriage-bintang-in-mutiara-damansara","title":{"rendered":"Mercedes-Benz unveils new retail concept at Cycle &#038; Carriage Bintang in Mutiara Damansara"},"content":{"rendered":"<p>Mercedes-Benz Malaysia has launched the latest retail brand presence in Cycle &amp; Carriage Bintang, Mutiara Damansara Autohaus.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14798 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-10.jpg\" alt=\"\" width=\"1000\" height=\"564\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-10.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-10-300x169.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-10-768x433.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14799 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-11.jpg\" alt=\"\" width=\"1000\" height=\"538\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-11.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-11-300x161.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-11-768x413.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The new journey for individual customers begin with a personal assistance at the welcome area. Whether it is a customer that is bringing in the car for after sales service or a guest looking to browse the products available, the Star Assistant is the first contact for the customer in the showroom and acts as the \u201cfirst face\u201d of the brand to ensure a welcoming atmosphere at the reception.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14801 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-14.jpg\" alt=\"\" width=\"1000\" height=\"646\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-14.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-14-300x194.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-14-768x496.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>For walk in customers, the Star Assistant will then request a Product Expert to accompany the visitor to the waiting area, where various semi-public or private areas can be selected flexibly for individual consultations depending on customer preference.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14793 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-3.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-3.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-3-300x200.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-3-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14795 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-6.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-6.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-6-300x200.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-6-768x512.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The newly-launched concept also utilises the entire showroom area exclusively for customer service, removing the permanent workstations in the showroom. Retail elements have been modernised with the new appearance which includes integration of digital media. Here, customers and interested parties get to experience the brand virtually and in reality.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14796 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-7.jpg\" alt=\"\" width=\"1000\" height=\"587\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-7.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-7-300x176.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-7-768x451.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The staging of products is carried out exclusively in digital form by means of media surfaces and mobile tools. In this case, customers get to see colours of specific vehicles digitally, side by side with other colours which makes for a better product experience.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14794 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-5.jpg\" alt=\"\" width=\"1000\" height=\"528\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-5.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-5-300x158.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-5-768x406.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The architectural concept of the showroom contrasts with a silver-white yet functional roof to provide weather protection for customers. Spatial boundaries within the building are kept to a minimum to deliberately create a feeling of open space. New lighting placements and ambience are in-line with the brand\u2019s in-car experience such as the ambient mood at specific areas.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14800 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-13.jpg\" alt=\"\" width=\"1000\" height=\"584\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-13.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-13-300x175.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-13-768x449.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14797 size-full\" src=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-9.jpg\" alt=\"\" width=\"1000\" height=\"623\" srcset=\"https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-9.jpg 1000w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-9-300x187.jpg 300w, https:\/\/www.carsome.my\/news\/wp-content\/uploads\/wp\/CCB-MD-9-768x478.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Finally the experience is enhanced with a new vehicle handover room. The purchase journey welcomes each customer to the world of Mercedes-Benz. Media displays and acoustic sound system enable personalised settings as the vehicle is introduced.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Audi&#8217;s latest A6, A7 Sportback and A8L are now in Malaysia. <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.carsome.my\/news\/item\/audis-latest-a6-a7-and-a8l-have-arrived-in-malaysia\">Click here<\/a><\/span> to find out more!<\/strong><\/p>\n<p><strong>Subaru&#8217;s all-new fifth generation Forester is now available with EyeSight! <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.carsome.my\/news\/item\/the-5th-gen-subaru-forester-is-now-in-malaysia\">Click here<\/a><\/span> for more info!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sell your car to Carsome! It is not only fast, but you can get up to 20% higher than average trade-in price!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz Malaysia has launched the latest retail brand presence in Cycle &amp; Carriage Bintang, Mutiara Damansara Autohaus. &nbsp; The new journey for individual customers begin with a personal assistance at the welcome area. Whether it is a customer that is bringing in the car for after sales service or a guest looking to browse the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[71],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercedes-Benz unveils new retail concept at Cycle &amp; Carriage Bintang in Mutiara Damansara<\/title>\n<meta name=\"description\" content=\"Mercedes-Benz Malaysia has launched the latest retail brand presence in Cycle &amp; Carriage Bintang, Mutiara Damansara Autohaus. &nbsp; The new journey\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carsome.my\/news\/item\/mercedes-benz-unveils-new-retail-concept-at-cycle-carriage-bintang-in-mutiara-damansara\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz unveils new retail concept at Cycle &amp; 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