About You

The Regional Head of Communications will be responsible for earned media plans and activities that engage key audiences both internally and externally with the goal of protecting and strengthening CARSOME’s reputation on both the consumer-facing, government, and investor relations. Reporting to the Chief Marketing Officer and partnering with the group corporate communications team, the Regional HOD will support and drive the effectiveness of media strategies by supporting activations, campaigns, content, and events across the region where CARSOME is present.

Your Day-to-Day

  • Identify PR and communications objectives and develop corresponding strategies, plans, and targets in all markets to amplify CARSOME’s work, drive industry thought leadership, and own the CARSOME narrative in all markets where the brand is present.
  • Work closely with local PR teams to identify and build relationships with new and existing editors, reporters, influencers, bloggers, and subject matter experts to achieve communications objectives.
  • In alignment with group corporate communication strategies, plans and executes public relations programs to promote CARSOME, its services, and its people, through regional, trade, and local media.
  • Collaborate with the wider regional and local Brand and Marketing teams by reviewing and advising on public relations programs and opportunities for media outreach and commentaries.
  • Work closely with internal teams to respond to media inquiries with approved statements and responses.
  • Establish relationship management with government agencies in market where CARSOME is present, accompanied with set of goals and agendas to create opportunities for the Group.
  • Prepare spokespeople for interviews, draft briefing documents and messaging and Q&A.
  • Support the group corporate communications team with reputation management by implementing a process to anticipate, identify and mitigate risks to CARSOME’s reputation in the region, and help develop effective issues management and crisis communications plans.
  • Advice Group and Regional senior management about reputational risks both for consumer-facing, government and investor-related communications.
  • Lead, develop, motivate, manage and work with a high-performing team, including agencies and vendors, to meet strategic goals and business objectives while staying within budget.
  • Develop plans for always-on media outreach or engagement.
  • Building and maintaining meaningful relationships with news media and peers in the journalism circuit.
  • Monitor news and prepare monthly PR reports for the leadership team.


Your Know-How

  • At least 15 years of experience in PR, communication, media relations, and stakeholder management.
  • Degree in Journalism / Public Relations / Mass Communications or similar qualification from recognized universities/institutions
  • Strong communications skills with proven ability to produce clear, engaging narratives in written and spoken forms.
  • Proven experience in managing regional stakeholders and crisis communications.
  • Experience in the development of creative communications plans, thought leadership, and associated measurement strategies.
  • Good and established relationship with media personnel e.g. journalists, business writers, etc within the region.
  • Proficient relationship-building skills, including the capacity to manage, build and leverage cross-functional partnerships within and outside of the organization, and leverage influential leadership.
  • Experience and capabilities in preparing Annual Report is a plus.
  • Articulate and skilled in the use of language, with a solid grounding in the English language.
  • Proficiency in Bahasa Malaysia and Mandarin is an added advantage.
  • Good and proven crisis communication skills.
  • Excellent communication and collaboration skills with meticulous attention to detail.
  • Ability to lead high-performing teams in a professional manner.